Q1
This will be a film with me speaking over the top of my video & Digigpak with add in of other music videos and images which show where we got our ideas from. Points that I will cover will follow, There wont be script as I see that too structured but I will cover these points they may not be in this order.
Theorys
· Claude Levi-Strauss' theory of binary opposites is mildly applied to our video in regards to him looking back. The place he is in now is much happier ie. with his friends and band members, as opposed to his childhood which we see in the flashback scenes where he is seen to have unhappier times.
· Buildens roman and how we the characters journey throughout his life and we see him come to terms in the end of the video
· Vladimir Propp's theory of character roles also sort of applies to our video. The lead singer is the 'hero' in a sense as the story is based around him, whilst his band members are his 'helpers' as they give him a place of space and happiness where he can reflect and be himself. Whilst the parents are in some ways the 'villains' as they create a sense of unhappiness in the 'hero's' life.
· Tzvetan Todorov's theory that every story has an equilibrium that is disturbed and is then restored through a 3 part narrative structure. In our video the equilibrium will be him telling the story of his life, the disruption of the equilibrium will be when we see the flashbacks of him as a child when he is unhappy and the restoration of the equilibrium will be when we see him relax to the end.
Filming methods/inspiration
· Richard Ashcroft -This clip shows off well the idea of isolation and lonliness and this is something we want to portray in our video as it fits in well with the song we have chosen. We also like the aspect when he turns on the stereo and the song starts playing. We think this is a really effective use of the amplification/disjuncture genre as he is listening to the song that he has sung.
· The verve-This clip is taken from the very start of the video and we like the way that one main shot is used over this time period to introduce the character/singer. The camera moves seems to pan in time with the music and we get to see the singer from his feet and then we are eventually introduced to him and the environment he is in. The way in which this is shot helps to give an immediate understanding to the audience of the singer and perhaps what the story of th esong and video will be about.
· A team- Sheeran- We like how everything works together on this and how little details in the mise en scene make it look authentic and believable. For example, the girl has rips in her tights and the black and white mise en scene fits with her emotions.
· Jessie J-Room
· Forest- mythically Robin hood (place of safety because of peoples thoughts and suspicions)- safety for the character however it is also of danger as the past is stalking him (wolf & Robin hood) BOTH CHILDHOOD STORYS, THE BOY BELIEVES THEM ALSO. Ironic that he is chasing him without either of them realising.
Narrative
· Pink, painful childhood. How he has turned out now, he has become more than his dad ever was.
· Swings (Artic Monkey) something a child should enjoy- deserted play ground alone.
· Angel and devils- from the old myth.
Digi pack
· The Car’s Album.
· Alice in wonderland-Madhatter
· Winnie the Pooh
· Mumford and sons
· I saw that one of the band memebers from Mumford and sons takes phot's and shares them on their website with their fans to keep a specail connection with their fans, as i saw this. I know i have a collection of photos at home which could be used for something very simular so I thought I would share these with my Band's fans in a insert inside the Digipack, as they are an indie band they want top keep this unique look.
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EVALUATION 2. How effective is the Combination of Your Main Product and Ancillary Texts?
JetPack Mockery, Why?
JetPack stands for the manufactured world, how machinery is often used a lot in our generation of music, and their thrust for money. Mockery, because we mocking the machinery we are attempting to prove that we do not need that manipulation of voice and we can still make music for passion and that we do not need to play with voice to make it sound brilliant.
We as a band thought that the key to our new album would be time play as we had some old covers on the album. Therefore we used the key theme throughout the new “a Promise” video. The key thing with our album cover once again was time play, but also the natural world. Also a shock of realism was meant to hit people as they read into our music, and our lyrics. We attempt to reach out to people and to hold their connection with the natural world but also with time play. This capturing people to make people think and in all hope to act differently. To show how we as people affect the world, affect other and hurt others.
The theme of memories ties in with our Album cover and how the past affects the future and the impact that cruelty in some childhoods can hold. This is obviously a key theme behind the “A Promise” video.
Evaluation Question 3 What have you learned from your audience feedback?
The feedback I reserved from my digi pack was positive all I had to do was bring the title out of the image which was easy as I dropped shadowed it therefore it meant that the words stood out of the page.
After feedback from the draft for the video we changed the lead singer, we improved out editing skills as it was not originally in time, and the singer didn’t look realistic as they were enthusiastic. We improved the framing of the shoots as sometimes the heads were cut off etc. We changed the transitions so the narrative was clearer. We changed the locations of some shots as the mise en scene wasn’t as effective, we also got rid of the band scenes, we complete re story boarded as we needed new ideas to make the narrative clearer.
Using Adobe creative suite I designed my Digi pack and advert, In adobe Photoshop I was able to develop the images and manipulate them. The back image of my digi pack I had to manipulative and stamp over using the clone tool, this meant I was able to use the image as the image was such a good one taken from a while ago by me of my sister, I was also able to create a mirror image to create a message of nature mirroring.
The images I used for my digi pack cover and content were taken on the canon D 500 and a Nikon. Using the Canon means I can capture images at different scenes easily being able to manipulate the image and the focus, however using the Nikon I am more formula with. The Nikon was used for the images in the leaflet, an iPhone was also used for a one, this is because the IPhone is easy to capture and image say when I was walking in the Shetlands (sheep and bird).
Using InDesign meant I could make the layout and quality of my digipack and advert better. This is because of the structuring in Adobe InDesign, I can line things up and add effect therefore I can send it to print because of the line match up points etc.
I used Illustrator to make the Logo, which meant I could line things up, re draw and create because of the live trace and live paint tools, but it also means that I can use the image for anything as I create it in InDesign and this is because it is used in practice. The image was and srtill would be easy to manipulate and recreate for any purpose.
Social networking
Social networking is a crucial thing in practice, Using Twitter, YouTube and Facebook you can get hold of your audience for free and capture their minds and address your fans allowing them to get hold of promotions but you can also build a connecting between each other. Twitter is something which is held as one of the leading places to get your audience. Using Wix my band could also publish their website for free having their rights to the URL which is another way to promote you well. Wix was easy to use, and you can make it your own style the only problem is that it still doesn’t have the same effect as Dreamweaver has, as it’s very boxy. However this was free and easy, you can use the website privately which means you can edit it still. The use of Wix would mean that the band can promote their new singles and albums and tour dates which as a band is crucial. You can’t access PayPal over Wix which means that you couldn’t sell to people as easily and the website will never be truly safe as Wix will have the rights. However as a band you could set up an EBay account. Twitter gave us some feedback and having our own Facebook page meant that we could connect with other band members. #FF proved to help us generate followers which meant you could reach out to a wider audience which once again is crucial.
For filming we started using the 500D to film which we had to be careful with as the lense and shutter isn’t used to moving lights unless slow shutter which meant that the lense itself could prove problems lasting to the camera. The camera itself was HD but it still didn’t capture like a cam recorder does so we decided to film again with a sony film recorder which meant that the image was better quality moving and wasn’t jumping from frame to frame.
Tube chop meant that we could use specific clips from videos, which meant that we could focus upon those clips making the research and planning more accurate. Using Flickr meant that I could display all my photo’s I have taken so that people could give me feeback upon the images.
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