Our audience is mainly teenagers and young adults from the age range 16-25. We are aiming at both males and females who have indie influences in their lifestyles.
They would probably be at university or studying A-Levels and have a strong interest in alternative rock music. They would have spent the summer at festivals like Reading and Leeds enjoying listening to the music they love.
They would enjoy social networking and keeping up to date with their favourite bands and musicians through sites like ‘Twitter’ and ‘Facebook’ in order to be in the know for new song releases and gigs.
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